Your Questions Answered


How long does the survey take?

No one likes a long survey and research shows that surveys that take more than 7 minutes to complete often annoy and frustrate respondents. Our survey is a people-friendly 25 questions and on average takes just 5 minutes to complete.

What is culture fit? How does it tie into values and culture?

Values and culture are interlinked but fundamentally different:

  • Values are the way in which an organisation wants to conduct itself. They are typically driven from the top down, and tend to be a static set of guidelines and definitions of the actions and behaviours that a company wants to adhere to.
  • Culture is how things actually happen. It is driven from the bottom upwards, and is different between teams, departments and regions. Culture is therefore an aggregate of the people within a team or group.
  • Culture Fit is when people are working in an environment that suits and supports how they like to work.

Every team has their own unique culture, intentionally created or otherwise, and you can use ThriveMap to measure yours.

What are you measuring to determine culture fit?

ThriveMap measures how people like to work and provides a visual description of the working environment they’ll perform best in. 

Each ThriveMap shape displays preferences on 5 key attributes that relate to the conditions required to perform well in a team. These are: 

  • Decision Making
  • Career Progression
  • Working Style
  • Measuring Performance
  • Team Interaction

The assessment is inspired by the research conducted by Dr. Amy Kristof-Brown a specialist in person-environment fit, professor of management, with a PhD in organizational behavior and human resource management. Learn more about our sciencehere.

Is this a type of personality test?

No, ThriveMap is not a personality test. Personality tests tell you about who a person is, ThriveMap measures how people like to work. It’s a subtle but important difference because personality tests show almost no correlation to predicted job performance, whereas the environment people work in has a huge impact on whether someone will succeed or fail at work.

How do I explain ThriveMap to colleagues and candidates?

Making sure a new hire fits in with the team is in everybody’s best interest. It’s going to ensure that the candidate is in the right environment, onboards quicker and ensures that the team and manager know what to expect ahead of them joining.


When sending out the survey, there is an option to customise the email with a message to clearly explain what you are hoping to achieve while using ThriveMap. It’s important to note that there are no right or wrong answers to the survey, just preferences, and understanding these preferences enables us to work better together.

Doesn't ThriveMap reduce diversity of ideas?

Actually, it’s the opposite. A diversity of ideas comes from a diversity of demographics, backgrounds, experiences, and skill-sets. One barrier to that diversity is hiring bias. All subjective elements of the hiring process are susceptible to bias.

Incorporating objective targets and measures for hiring, and reducing subjectivity, is one way in which organisations can increase diversity. By using ThriveMap as the objective measure for culture fit, and removing all subjective concepts of ‘fit’, organisations can help improve diversity within their teams.

Do you measure fit to company values?

Value fit assessment is best done by you at interview stage through structured, competency-based interview questions. However if company values are the roadmap to your company’s long-term success, company culture is the navigator, dictating every turn you make on the way. While one is dependant on long term strategic planning, the other is the day to day mechanisms of what is actually going on.

We all know that companies are not one culture, but made up of teams with their own unique sub-cultures. Although candidates may share the company values it’s more frequent that they fail at a team level. Recent studies support this by showing that Person-Group (team) fit has a higher correlation to success than Person-Organisation (company) fit. Read more about our science here.

What is the cost of using ThriveMap?

ThriveMap offers a range of pricing options on our pricing page. 

If you’re a company of less than 250 people then you can sign up to a monthly subscription or join our for free plan here

If you’re a company of more than 250 people then contact us for more information

What languages is ThriveMap available in?

ThriveMap is currently available in both English and Spanish. For enterprise customers, if you require another language then we have a simple translation process that takes between 2-4 weeks. Contact us for more info.

Does the candidate or team member see the team's results?

After a candidate or team member takes the assessment, they receive their own ThriveMap profile, however, they don’t see the team profile or fit score. Whether you choose to share these results with candidates or team members is completely up to you, and we have an ‘anonymous’ feature which can be used to hide sensitive information.

We already use personality tests, why would we need ThriveMap?

Existing psychometric tools can work well with ThriveMap’s culture fit assessment. If you’d like to know how ThriveMap could add to your existing talent assessment suite then contact us.