Frontline recruiting: ThriveMap’s customers share 3 ways pre-hire assessments improve competitive advantage

4 minute read

Posted by Emily Hill on 8 September 2023

Frontline staff are the backbone of your organisation, playing a pivotal role in driving performance, profitability, and growth.

Nevertheless, the conventional approach to filling these critical positions has historically been fixated on a simplistic goal: merely filling vacancies.

This approach manifests in several ways:

  1. Job descriptions: Job descriptions are often copied and pasted repeatedly, lacking innovation or adaptation.
  2. Uniform interview questions: The same set of interview questions are routinely asked, limiting the depth of candidate evaluation.
  3. Standardised skill requirements: Recruiters tend to seek the same skills and attributes during CV reviews, stifling diversity and fresh perspectives.

This traditional approach often resembles a sieve-like recruitment process, leading to rising attrition rates, diminishing morale, and an increasing backlog of unfilled positions.

As a result, it’s imperative to break this cycle and seek innovative approaches to recruitment for frontline staff.

Pre-hire assessments for competitive advantage

If you’re reading this article, it’s likely that you’ve recognised issues with your current pre-hire assessment process.

You may be in the process of building a compelling business case to secure investment in a tool that can revolutionise your pre-hire assessments, or you might be exploring the potential of recruitment automation for your future needs.

Continue reading below to discover the three prominent advantages our customers have reported since adopting ThriveMap’s pre-hire assessment process for their frontline roles.

1. Candidate experience

The significance of providing a seamless candidate experience cannot be overstated.

An improved candidate experience has several noteworthy benefits, including:

  1. Reducing Dropouts: It helps in decreasing candidate dropouts during the recruitment process.
  2. Attracting More Candidates: A positive experience attracts a larger pool of candidates.
  3. Setting Expectations: As the initial interaction for most individuals with a business, it plays a crucial role in establishing the right standards and expectations regarding the company’s culture. When executed effectively, it sets the stage for candidates to perform better throughout their tenure.

For specific statistics showcasing the positive impact of ThriveMap’s process on candidate experience, you can refer to Wincanton’s website:

Wincanton's results with ThriveMap: 150% increase in job offers, improved candidate experience, 96% reduction in time to offer

2. Cost reductions

Frontline recruitment is undeniably a numbers game.

Even the slightest enhancement in efficiency can yield significant benefits to your bottom line.

For instance, Safelite estimated that ThriveMap’s implementation of Realistic Job Assessments contributed to over $1 million in cost savings by reducing attrition in their frontline roles. You can find more details about their success story here:

When developing your business case, it’s crucial to assemble a cost savings projection. The Cost of Failed Hires calculator tool, available at, can provide valuable insights into the financial advantages of improving your pre-hire assessment process.

3. Improved post-hire job performance

A refined pre-hire assessment process can indeed have a substantial impact on the performance of recruited candidates.

For instance, UK energy company Bulb experienced a remarkable 20% enhancement in on-the-job performance by implementing realistic job previews. These previews provide candidates with authentic day-in-the-life scenarios for frontline workers, allowing them to gain a better understanding of the role and ultimately leading to improved performance once they are onboarded.

Get help building your business case for Realistic Job Assessments

If you want to talk to one of our experts about how Realistic Job Assessments can transform your frontline hiring process, request a call back using the form below.

We’ll ask you a series of questions to understand more about your current recruitment challenges, and your processes, then, if we think there’s a good fit, we’ll build a business case proposal that you can take to your senior leadership team to get buy-in that will demonstrate the competitive advantages of recruitment automation tools and how ThriveMap fits with that process.

Request a call back


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About ThriveMap

ThriveMap creates customised assessments for high volume roles, which take candidates through an online “day in the life” experience of work in your company. Our assessments have been proven to reduce staff turnover, reduce time to hire, and improve quality of hire.

Not sure what type of assessment is right for your business? Read our guide.

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