How ThriveMap helps tackle the labour shortage

3 minute read

Posted by Emily Hill on 24 August 2023

The UK economy is currently grappling with a substantial number of vacancies for frontline positions, amounting to a remarkable 1.134 million unfilled roles.

This situation is causing considerable challenges for business operations, as highlighted by the British Chamber of Commerce.

Data from the Office for National Statistics (ONS) shows that 13.3% of businesses surveyed have encountered a shortage of workers.

Notably, the shortage of Heavy Goods Vehicle (HGV) drivers in the UK remains a pressing issue, with the deficit estimated at nearly 50,000 drivers.

Industries such as construction, hospitality, and distribution are particularly feeling the impact of this labour shortage.

The consequences are twofold: an increased and intricate demand for skilled individuals and a diminished supply of suitable candidates.

In this context, employees are finding themselves with a wider array of job options, prompting organisations to develop innovative strategies for recruitment, retention, and onboarding, all while placing a strong emphasis on employee satisfaction.

Wincanton, a prominent leader in the UK’s logistics sector, serves as an example of an organisation acknowledging the necessity for adaptation in the face of labour shortages.

James Wroath, Chief Executive at Wincanton, points out that the shortage of drivers is just the beginning of broader resource scarcities within the logistics sector.

Regularly incoming data highlights record vacancy numbers from both internal sources and recruitment partners.

This intense competition for talent has led to wage inflation, and many individuals are opting for agency work due to the flexibility it offers, even over permanent positions.

Given these challenges, the conventional approaches to recruitment and talent acquisition are proving inadequate in the current environment. Organisations are compelled to adopt a people-centred approach that prioritises the needs and aspirations of their workforce.

In response, Wincanton has introduced an innovative pre-hire assessment process.

Collaborating with ThriveMap as part of their W² Labs program, they’ve developed a digital tool named “Recruiter” to address these challenges.

This tool automates the pre-hire assessment process, streamlining the recruitment team’s ability to extend timely offers to suitable candidates.

Additionally, it provides candidates with a virtual glimpse into the work environment, enabling them to gain a better understanding of the role they’re applying for and facilitating self-selection out of the process if the role isn’t a good fit.

Wincanton discuss how they are tackling labour shortages

The outcomes of Wincanton’s efforts are impressive, with a noteworthy 50% improvement in conversion rates, a substantial 150% increase in job offers extended, and an impressive 91% of candidates reporting positive experiences.

Furthermore, the time taken to extend offers has been reduced by 96%, underscoring the effectiveness of this innovative approach in addressing the challenges posed by the ongoing labour shortage.

Read the case study on Wincanton’s website:

Like this article? You may also like these:


The ThriveMap Newsroom

Subscribe for insights, debunks and what amounts to a free, up-to-date recruitment toolkit.

About ThriveMap

ThriveMap creates customised assessments for high volume roles, which take candidates through an online “day in the life” experience of work in your company. Our assessments have been proven to reduce staff turnover, reduce time to hire, and improve quality of hire.

Not sure what type of assessment is right for your business? Read our guide.

Other articles you might be interested in

Banner image for this post

Deciphering the attrition enigma: Strategies for tackling high staff turnover

In the fast-paced world of high-volume recruitment, we often find ourselves caught in a whirlwind of staff turnover. The churn can be so swift and relentless that keeping up becomes a daunting challenge. Fingers start pointing at different departments, their processes, and even workplace culture. However, amid this frustration, the actual root cause often remains […]

Continue reading
Banner image for this post

Transforming your frontline: The key to high retention in hourly workers

Struggling with high staff turnover? Are potential hires vanishing from your recruitment process? Spending countless hours screening applications with little to show for it? These telltale signs often point to a deeper issue: a leaky recruitment process. Hourly workers serve as the backbone of countless businesses, ensuring smooth operations day in and day out. Yet, […]

Continue reading
Banner image for this post

Candidate feedback for frontline roles: Top 5 reasons for negative reviews on Glassdoor

Here's the top 5 reasons for negative candidate feedback on Glassdoor.

Continue reading

View all articles