How switching from game-based assessments to ThriveMap’s realistic job assessments resulted in a 20% improvement in post-hire performance

Bulb case study

Gamified pre-hire assessments: A hindrance to diversity and performance

Gamified or games-based pre-hire assessments are often thought to be an innovative solution, but they can inadvertently perpetuate bias, hinder diversity, and even lead to subpar performance outcomes.

Here we discuss how Bulb Energy realised there was an issue with their gamified pre-hire assessments, and the results of switching to Realistic Job Assessments.


Bulb’s contact center consists of 500 customer service representatives committed to assisting customers via telephone.

This role necessitated outstanding communication skills, attention to detail and proficient problem solving abilities.

Considering these essential attributes, the lack of effectiveness of gamified job assessments in this particular context comes as no surprise.

1000+ employees

Founded 2013

20,000 candidates assessed

Bulb’s challenge: Game-based assessments we’re actively hurting their recruitment efforts

1. Candidates who got better game-based assessment scores actually performed worse on the job

Their analysis of their previous “game-based” assessment tool showed that their assessment scores were not at all correlated with who they would hire and worse still, they found that their assessment scores were actually inversely correlated with job performance! e.g. the better someone did on their assessment the worse they’d be at the job! Assessments were having a negative impact on their hiring performance.

2. Lack of hiring manager confidence was driving up the time-to-hire

Hiring managers would ignore the assessment scores and ask for CVs instead. Recruiters then had to manually screen candidates. This processes lengthened the time it took to hire candidates, leading to delays in filling critical positions.

3. Gamified assessments were resulting in more work for the recruitment team

High staff churn meant their recruiters had to work twice as hard to find talent and backfill vacant positions and reducing time to hire became a key goal for them. Although some candidates liked playing games in theb hiring process, others did not and felt it was discriminatory.

ThriveMap’s solution: Realistic Job Assessments that assess candidates in the context of what people actually do.

Results from assessing 20,000+ candidates with ThriveMap’s Realistic Job Assessments:

Reduce cost of hire icon

20% improvement in post-hire performance

Better aligned candidate assessments resulted in lower attrition.

Graphic showing an online job application and a hand clicking it's fingers

50% reduction in phone screen time

The recruitment team could spend longer with the candidates who would be the best fit.

Finding the right candidates icon

Improved confidence in pre-hire assessments

Validation checks confirmed candidates who scored highly with ThriveMap’s pre-hire assessment were 5 times more likely to be rated as Good or Excellent on the job.

Eliminating hiring bias, improve EDI

85% reduction in time-to-hire

Valuable time savings enabled Bulb to build a more diverse and qualified customer experience team, driving improved customer satisfaction and retention.

ThriveMap’s best practice pre-hire assessment process

ideal candidate profile for pre-hire assessments

Step 1: The Ideal Candidate Profile

Using feedback from Signal, our free job analysis tool, and collaborating with Bulb’s recruitment and HR team, our experts analysed the job’s daily demands. We then crafted an Ideal Candidate Profile in alignment with the role’s realities and designed a pre-hire assessment that accurately mirrors the job’s requirements and company culture.

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Best practice pre-hire assessment process

Step 2: Automatic candidate screening

Due to the high volume of roles required to hire, sifting job applications manually created a huge administrative burden for hiring managers, recruiters, and HR teams. By outsourcing the candidate resume sift to ThriveMap’s online assessment, Bulb’s recruitment team saved time and money on their recruitment process.

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Step 3: Streamlined, swift, and precise hiring

Following the ThriveMap Realistic Job Assessment, the hiring team utilised the dashboard portal to choose their preferred candidates. Hiring managers had access to candidate analytics, providing insights into strengths and weaknesses, allowing them to support new recruits effectively during onboarding.

See it in action

A sizeable increase in new hire retention

1 in 2 new people have left a job because the reality of it didn’t live up to expectations.

Because ThriveMap assessments let candidates
experience what life is really like in a job ahead of joining it enables candidates to deselect themselves from the hiring process if they feel it’s not right. This drives down the number of possible bad hires.

Want to transform your high volume recruitment process?

Request your ThriveMap demo here

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