What candidates really think of gamified job assessments

3 minute read

Posted by Emily Hill on 7 September 2023

We recently conducted a survey involving 1,000 recently hired individuals, seeking their insights on various recruitment practices.

You can download a copy of the Candidate Expectations vs Reality Market Report here: thrivemap.io/candidate-expectations-gap-report/.

One of the key themes we explored was the use of Game-Based Job Assessments.

Gamified tests incorporate game elements. In recent years, they have been popular with hiring teams as there is a perception that gamification makes the assessment process more enjoyable and reflect the brand as being fun.

However, we wanted to learn – what do candidates from different backgrounds think of game-based assessments?

And do candidates think that they are fair?

Here are four of the key findings:

1. Bias and reduced diversity:

An overwhelming 95% of respondents believe that certain individuals are disadvantaged to some extent by gamified tests. This indicates a perception of bias and a negative impact on workforce diversity.

When candidates believe that they may be unfairly treated due to these assessments, it can discourage individuals from diverse backgrounds from applying or succeeding in the recruitment process. This, in turn, can lead to a less diverse workforce, which can have various negative consequences for an organisation, including limited perspectives and reduced innovation.

2. Accuracy concerns

Candidates expressed skepticism about the effectiveness of gamified tests in selecting the best candidates for the job. They ranked these assessments as the least accurate method for job selection, suggesting a lack of trust in their ability to make fair and accurate hiring decisions.

3. Gender differences:

The survey revealed gender disparities in perceptions of gamified tests. A higher percentage of male candidates (80%) found them appealing compared to female candidates (61%).

Additionally, a smaller proportion of men (7%) disliked them compared to women (21%).

Moreover, more men (27%) expressed a strong willingness to take such tests when asked, compared to women (18%).

4. Age-related differences:

Older candidates (55+) were less enthusiastic about game-based tests, with 28% expressing disinterest, higher than the overall average of 13%.

Furthermore, 24% of this age group would feel annoyed if asked to take such an assessment, compared to the 13% overall average.

Alternative approach:

It’s evident that gamified tests may not effectively promote gender fairness, diversity, and inclusion in the hiring process, and they may inadvertently introduce bias, negatively impact the candidate experience, and hinder long-term retention and engagement among all employees.

If you’re considering alternatives to gamified tests, we recommend exploring Realistic Job Assessments.

For more information on this alternative, please visit: https://thrivemap.io/realistic-job-assessment/

Share

The ThriveMap Newsroom

Subscribe for insights, debunks and what amounts to a free, up-to-date recruitment toolkit.

About ThriveMap

ThriveMap creates customised assessments for high volume roles, which take candidates through an online “day in the life” experience of work in your company. Our assessments have been proven to reduce staff turnover, reduce time to hire, and improve quality of hire.

Not sure what type of assessment is right for your business? Read our guide.

Other articles you might be interested in

Banner image for this post

Deciphering the attrition enigma: Strategies for tackling high staff turnover

In the fast-paced world of high-volume recruitment, we often find ourselves caught in a whirlwind of staff turnover. The churn can be so swift and relentless that keeping up becomes a daunting challenge. Fingers start pointing at different departments, their processes, and even workplace culture. However, amid this frustration, the actual root cause often remains […]

Continue reading
Banner image for this post

Transforming your frontline: The key to high retention in hourly workers

Struggling with high staff turnover? Are potential hires vanishing from your recruitment process? Spending countless hours screening applications with little to show for it? These telltale signs often point to a deeper issue: a leaky recruitment process. Hourly workers serve as the backbone of countless businesses, ensuring smooth operations day in and day out. Yet, […]

Continue reading
Banner image for this post

Candidate feedback for frontline roles: Top 5 reasons for negative reviews on Glassdoor

Here's the top 5 reasons for negative candidate feedback on Glassdoor.

Continue reading

View all articles