What candidates really think of gamified job assessments

3 minute read

Posted by Emily Hill on 7 September 2023

We recently conducted a survey involving 1,000 recently hired individuals, seeking their insights on various recruitment practices.

You can download a copy of the Candidate Expectations vs Reality Market Report here: thrivemap.io/candidate-expectations-gap-report/.

One of the key themes we explored was the use of Game-Based Job Assessments.

Gamified tests incorporate game elements. In recent years, they have been popular with hiring teams as there is a perception that gamification makes the assessment process more enjoyable and reflect the brand as being fun.

However, we wanted to learn – what do candidates from different backgrounds think of game-based assessments?

And do candidates think that they are fair?

Here are four of the key findings:

1. Bias and reduced diversity:

An overwhelming 95% of respondents believe that certain individuals are disadvantaged to some extent by gamified tests. This indicates a perception of bias and a negative impact on workforce diversity.

When candidates believe that they may be unfairly treated due to these assessments, it can discourage individuals from diverse backgrounds from applying or succeeding in the recruitment process. This, in turn, can lead to a less diverse workforce, which can have various negative consequences for an organisation, including limited perspectives and reduced innovation.

2. Accuracy concerns

Candidates expressed skepticism about the effectiveness of gamified tests in selecting the best candidates for the job. They ranked these assessments as the least accurate method for job selection, suggesting a lack of trust in their ability to make fair and accurate hiring decisions.

3. Gender differences:

The survey revealed gender disparities in perceptions of gamified tests. A higher percentage of male candidates (80%) found them appealing compared to female candidates (61%).

Additionally, a smaller proportion of men (7%) disliked them compared to women (21%).

Moreover, more men (27%) expressed a strong willingness to take such tests when asked, compared to women (18%).

4. Age-related differences:

Older candidates (55+) were less enthusiastic about game-based tests, with 28% expressing disinterest, higher than the overall average of 13%.

Furthermore, 24% of this age group would feel annoyed if asked to take such an assessment, compared to the 13% overall average.

Alternative approach:

It’s evident that gamified tests may not effectively promote gender fairness, diversity, and inclusion in the hiring process, and they may inadvertently introduce bias, negatively impact the candidate experience, and hinder long-term retention and engagement among all employees.

If you’re considering alternatives to gamified tests, we recommend exploring Realistic Job Assessments.

For more information on this alternative, please visit: https://thrivemap.io/realistic-job-assessment/

Share

The ThriveMap Newsroom

Subscribe for insights, debunks and what amounts to a free, up-to-date recruitment toolkit.

About ThriveMap

ThriveMap creates customised assessments for high volume roles, which take candidates through an online “day in the life” experience of work in your company. Our assessments have been proven to reduce staff turnover, reduce time to hire, and improve quality of hire.

Not sure what type of assessment is right for your business? Read our guide.

Other articles you might be interested in

Banner image for this post

94% of the cost of early attrition sits outside the recruitment budget

New customer analysis has found that almost all of the financial cost of early employee turnover falls outside recruitment, with training and lost productivity accounting for more than 94% of the total cost. A UK retail and distribution business mapped every cost associated with a warehouse operative leaving within their first month as part of […]

Continue reading
Banner image for this post

What skills talent acquisition professionals need in 2026 and beyond

Every conversation about AI in recruitment seems to end in the same place. “AI is saving recruiters hours.” That’s great. But the more interesting question is what recruiters should actually be doing with those hours. That was one of the biggest themes coming out of RecFest UK 2026. The technology is improving at an incredible […]

Continue reading
Banner image for this post

The 8 priorities separating high-performing talent acquisition teams in 2026

Based on research with 200 talent acquisition leaders and analysis of more than 200,000 candidate assessment journeys. The hiring conversation in 2026 has been dominated by AI. But when ThriveMap surveyed 200 talent acquisition leaders, a more grounded picture emerged. The highest-performing teams aren’t chasing speed. They’re investing in hiring accuracy: improving quality of hire, […]

Continue reading

View all articles