If you’re a volume recruiter hiring can feel like a never-ending treadmill of ‘must-fill’ vacancies. Calculating your recruitment team’s yield ratio will help you to demonstrate the value you are adding to the organisation and help allocate your recruitment marketing budget more effectively.
Yield ratios show the percentage of candidates that pass from one stage of the hiring process to another from a particular source. It allows the business to identify the best candidate sources. Ultimately it helps reach the right candidates at a lower cost.
Yield ratios are one of the essential recruiter metrics to assess how well your hiring processes are working. In this post, we’ll explain what a yield ratio is and how high yield ratio recruitment tactics could reduce your cost per hire and time to hire.
What is a high yield ratio in recruitment?
To properly understand high yield ratio recruiting, you need to have a clear recruitment funnel with individual stages to pass through. Industry benchmarks for yield ratios can, therefore, vary based on how many steps you have in the hiring process.
Yield ratios are different from a generic pass-through rate, which can be used to identify bottlenecks in the recruitment process.
Yield ratios show you the same data but broken down by source channel. This helps you to identify how to best allocate your recruitment marketing budget.
The higher the yield ratio percentage, the more applicants from that channel made it to an interview or went from interview to securing an offer.
High yield ratio recruiting is, therefore, any recruitment channel that attracts a high number of successful applicants.
Notice the emphasis on the word “successful” here; you can achieve high-recruitment yields with accurate sourcing, tailored job adverts and data-driven improvements to your sourcing approach.
How to calculate a yield ratio
Calculating a yield ratio is simple:
Yield Ratio % = (No. of leads from recruitment method / No. of candidates invited to interview) x 100%
Turning this numerical value into insight is less simple. A high yield recruitment ratio results in spending less time and money filtering out unsuitable candidates, however, decreases in yield ratio, for example by tightening up screening processes, can be a good thing.
In other words, while increasing your yield ratio is largely a good thing, it shouldn’t be pursued at all costs and other factors need to be applied to paint a full picture of your recruitment process.
Why is high yield ratio recruitment useful?
1. It can reduce hiring costs
Yield ratio percentages are not a straightforward representation of the merits of a particular talent acquisition channel, like a good cocktail, it needs mixing in with other metrics to properly assess your overall recruitment effectiveness.
When you use yield ratios correctly, they should be delivering insights to help identify the right talent pools to reach, quicker and cheaper than your competition.
It’s important to note that a high yield ratio is not always a good thing. For example, the yield ratio of applicants from agency recruiters making it to the interview stage is very high, but the ratio of those applicants accepting the position could be low. Seeing the recruitment process as a funnel can help here.
2. It increases efficiency of mass recruiting
High yield ratio recruiting is most useful if your business has a regular intake of new staff. If you need to fill 100+ positions annually, then it makes sense to aim for a high yield ratio so that all the positions get filled without having to build an impossibly expensive recruitment funnel. This is where personalised candidate selection tools such as ThriveMap can help to make sure that only the most suitable candidates make it into the recruitment process early on.
Side note: At ThriveMap we can help you identify which sourcing channels are most effective in attracting quality candidates, not just quantity. We can compare your candidate source channel data with our anonymised assessment performance data to see which channels are providing you with the highest-performing candidates. This can be especially useful when deciding how to effectively allocate your job advertising budget.
Calculating yield ratios for specific demographics of applicants offers an insight into what parts of your recruitment process may be discriminatory. For example, if 50% of female applicants pass a pre-employment test, but only 20% are invited in for an interview, it’s clear that you have a bias at the pre-screen stage. Luckily, you can use high volume candidate screening software to remove bias in the initial sifting process; this results in you hiring a more diverse and job-capable workforce.
Yield ratios, costs and time
When creating yield ratios you get to a % likelihood that a candidate from that sourcing channel will be hired but each channel will have separate hiring costs. Referrals may have a referral bonus, agencies will have recruiter fees and job boards have posting or subscription costs.
Each sourcing channel will also have a time investment, job postings require you to do the initial candidate sift, agency candidates and referrals tend to remove the need for this.
You’ll need to factor these costs (time and money) into the decision on where to invest your recruitment budget.
Tip #1: Get meaningful data
The only thing worse than no data is bad data. If you deal with a small number of hires per year, then the yield ratios won’t be reliable. We recommend only conducting yield ratio analysis once you’ve hired a minimum of 20 people into the same role.
Tip # 2: Build a yield ratio pyramid
By calculating the yield ratio on different levels, we can build a recruitment yield pyramid. For example, we plan to open four positions for salespeople.
We know that the interview to hire ratio is 20%, so we need approximately 20 candidates at interviews
The applicant to interview ratio is 10% for the selected method, so we need approximately 200 applicants from this source.
Yield ratios are handy KPIs that you can measure easily, track in your ATS or recruitment software and improve upon. So next time you review your hiring process we hope you’ll do the math and reap the rewards!
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