How to automate frontline recruitment

3 minute read

Posted by Emily Hill on 8 September 2023

Frontline staff are the backbone of your organization, pivotal in driving performance, profitability, and growth. However, the conventional approach to filling these critical positions has historically been focused solely on filling vacancies, leading to recruitment challenges and high attrition rates.

If you’re seeking ways to streamline your recruitment process for frontline roles and save valuable time, automation can offer a range of substantial benefits. From expediting candidate screening and reducing bias to pinpointing candidates whose skills align closely with your organization’s needs, the advantages of automation in frontline recruitment are profound.

However, recruitment automation isn’t a one-size-fits all approach.

In this article, we delve into the critical need for a tailored approach to frontline recruitment automation, and provide examples of how three businesses successfully implemented customized pre-hire assessment tools to automate their frontline recruitment processes.

Why a custom approach to frontline recruitment automation

Tailored recruitment solutions hold significant importance due to the prevalent candidate expectation gap. Research indicates that over 50% of employees leave their jobs because the actual role doesn’t align with what they expected.

To bridge this gap effectively, it’s crucial to provide candidates with a clear and realistic preview of the job realities, its responsibilities, and the organization’s culture during the recruitment process.

Tailored solutions empower organizations to not only attract the right candidates but also set accurate expectations, ultimately reducing turnover and fostering job satisfaction.

Three businesses automating frontline recruitment

ThriveMap recognises that different companies need to automate different parts of the process.

For some, it may involve replacing the resume screening, phone interview, assessment, and traditional interview stages with ThriveMap’s pre-hire assessment. For others, a more efficient approach may be to incorporate a realistic pre-hire assessment before the recruitment team proceeds with phone and resume screening, saving time, reducing costs, and enhancing the candidate experience.

ThriveMap hiring process

The ThriveMap hiring process adapts to the unique needs of each organization, recognizing that a one-size-fits-all solution doesn’t suffice. For instance, Wincanton revamped its graduate recruitment process by incorporating a “day in the life” assessment, while Safelite and Bulb followed different paths for their frontline recruitment, underlining the necessity for customization.

When Wincanton wanted to find out how they could automate their graduate recruitment process, ThriveMap designed a solution and workflow that started the process with a ‘day in the life’ assessment.

However, this ‘day in the life’ assessment was completely different to that of Safelite’s and Bulb’s recruitment process for their frontline roles. A tailored approach is essential.

Which part of your recruitment process can you automate?

Consult our experts to explore how Realistic Job Assessments can revolutionize your frontline recruitment process. Request a demonstration here, and we will delve into your specific needs and processes. If we identify a potential fit, we will craft a comprehensive business case proposal to present to your senior leadership team, demonstrating the competitive advantages of recruitment automation tools and how ThriveMap seamlessly aligns with your unique process.


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About ThriveMap

ThriveMap creates customised assessments for high volume roles, which take candidates through an online “day in the life” experience of work in your company. Our assessments have been proven to reduce staff turnover, reduce time to hire, and improve quality of hire.

Not sure what type of assessment is right for your business? Read our guide.

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